Brand &
commercial.

Most brand video fails by being technically fine and completely forgettable. It looks like an advertisement, so it gets treated like one — skipped. The work that performs looks like content the audience chose to watch.

That instinct is not theoretical here. Running @txmarius to an audience of 22,000+ and roughly 300,000 monthly impressions is a continuous, measurable test of what holds attention in the first three seconds. That data informs every brand piece.

What's included

• Creative direction — messaging hierarchy, visual territory and platform strategy
• Scripting and interview question design for founder and testimonial work
• Cinematography — controlled lighting, two-camera interview coverage, B-roll
• Edit, sound and colour finished in-house
• Platform variants — 16:9 hero, 9:16 vertical, 1:1 and 6/15/30-second cutdowns
• Stills captured alongside for campaign use

Formats that work

Brand film

Ninety seconds to three minutes. Establishes what the company is and why it exists. Lives on the homepage and anchors the rest of the campaign.

Founder or team interview

Two-camera seated coverage with B-roll. Builds trust faster than any amount of copy, and cuts into a dozen social assets.

Product film

Controlled lighting, macro detail, motion. Shows the thing working rather than describing it.

Social campaign

A batch of short-form pieces shot in one production day. The most efficient cost-per-asset available.

Why native beats polished

A campaign that feels native to the platform outperforms one that feels expensive on it. The goal is not to hide the production value — it is to spend it on things the viewer feels rather than things they notice. Better light, better pacing, better sound. Not more logo animation.

Common questions